When the going gets tough, goes the old motivational phrase, the tough get going.
And although news pops up here and there indicating better times are - eventually - coming, the most resilient companies keep looking for ways to stimulate their markets rather than simply holding on for better sales numbers.
Cases in point from Day 1 of Sun 'n Fun:
---- > Piper CEO Kevin Gould (r) and new PiperSport owners
2. Flight Design CEO Matthias Betsch, and FD USA Prez Tom Peghiny and Marketing head John Gilmore talked about several new developments in existing and new products:
Mr. Betsch also reiterated what he told me at Sebring in January: that the market "is starting back" and 2011 should be considerably stronger than 2010.
He also made a cogent point: "There is no aviation without basic aviation." Makes sense, ja?
4. Randy Schlitter of Rans Aircraft told me he's holding the line on the Coyote II, aka S-6ELS, at $63,000. That's another attractive, all-American airplane that's about half the price of many S-LSA.
Randy also shared some insider info on his development of an all-electric aircraft: more on that later too.
As I said at the top: when the going gets tough, etc. These four market leaders aren't waiting for the turnaround: they're helping make it happen.
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